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During his tenure as Publisher, with editor in chief Joe Quesada the company experienced a rapid growth in profitability and creative acclaim However his tendency to micro-manage and to consciously stir-up the fan community made him a controversial figure.
Notable successes during his tenure included the creation of the Ultimate Marvel Universe and the general revitalization of Marvel's properties such as Spider-man and the X-Men. Other, later iniatives, such the titles Rawhide Kid, Marville and The Call were less successsful.
He had previously worked as president of Fleer Entertainment Group and Fleer Corp. (formerly owned by Marvel), then executive vice president of Marvel Entertainment Group before becoming its Publisher.