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Several islands are located in the bay, notably Mayor Island/Tuhua, Motiti Island, Whale Island and, most famously, the active volcano of Whakaari/White Island.
The bay was named by Captain Cook some time during October or November 1769. Cook named it the Bay of Plenty after he noticed the abundant food supplies at several Maori villages he visited on the coast, in stark contrast to the observations he had made earlier in Poverty Bay.
The name Bay of Plenty also refers to the region bounded by the coast to the Kaimai and Mamaku Ranges in the west, and by the sparsely populated forest areas between lakes RotoruaLake Rotorua is the second largest lake in the North Island of New Zealand, and covers 80 km2. It is located in the Bay of Plenty region 50 kilometres south of Tauranga. The city of Rotorua is sited on its southern shore, and the town of Ngongotaha is at and TaupoLake Taupo is a lake situated on the North Island of New Zealand. It has a perimeter of approximately 193 kilometres, a deepest point of 186 metres and a surface area of 616 square kilometres. It is the largest lake by surface area in the country. It is d to the south.
This region includes the cities of TaurangaTauranga Urban Area Population 103,600 Extent Omokoroa to Papamoa Beach and south to Tauriko & Ohauiti TerritorialAuthority Name Tauranga City Population 98,500 Extent Wairoa River to Papamoa Beach and south to Tauriko & Welcome Bay See also Western Bay o and RotoruaRotorua Urban Area Population 55,100 Extent Ngongotaha to Owhata TerritorialAuthority Name Rotorua District Population 67,600 Extent Mamaku to Lake Rotoma; Tokorau to Golden Springs RegionalCouncil Name Bay of Plenty Rotorua is a city located on the south, and the towns of Te PukeTe Puke is a town located 28 kilometres southeast of Tauranga in the Bay of Plenty region of New Zealand. The warm, moist climate and fertile soils of the region make it a very favourable horticultural district, with conspicuous production of many citrus, KatikatiKatikati is a town located on near the tidal inlet opened by Matakana Island in the Bay of Plenty, New Zealand. The nearest city is Tauranga, which is 25 kilometres to the southeast. Katikati was settled in 1875 by settlers from County Tyrone in Ireland., WhakataneWhakatane is a town in the North Island of New Zealand. It is located in the eastern Bay of Plenty, 90 kilometres to the east of Tauranga, and close to the mouth of the Whakatane River. The town is part of, and the seat of, the Whakatane District Council, and OpotikiOpotiki is a town in the eastern Bay of Plenty in the North Island of New Zealand. It houses the headquarters of the Opotiki District Council and comes under the Bay of Plenty Regional Council. Demographics (All figures are based on the 1996 census, from.
Agriculture and tourism are the region's two main industries, with the geothermal region around Rotorua being a popular tourist destination.