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Home > Badge engineering

 
Badge engineering is a term that describes the rebadging of one model of car as another. This often occurs when two companies pool resources by operating a joint venture or merging their operations. While originally, differences were confined to the badges used on the model, more typically it involves slight styling differences, usually with different headlights and rear lights. It also occurs when an individual manufacturer owns a portfolio of different brands, and markets the same car under a different brand in different territories. Language problems can also mean that a car has to be given a different name in a certain country.




1 Current Examples


Model Rebadged As Where
Daewoo Kalos Chevrolet Aveo United States, South Africa, Middle East
Daewoo Tacuma Chevrolet Vivant South Africa
Daewoo Nubia Chevrolet Optra South Africa, Thailand
also as Suzuki Forenza United States
and as Buick Excelle China
Holden Commodore Chevrolet Lumina/ Omega Middle East, Southern Africa, Southeast Asia, (as Lumina) South America (as Omega)
Holden Monaro Vauxhall Monaro United Kingdom
also as Pontiac GTOThe Pontiac GTO was a muscle car from Pontiac manufactured from 1964 to 1974. Many consider it to be the first true muscle car, since it was the first based on a mid-size platform rather than the full-size cars that earlier performance models had been bas United States
and as Chevrolet Lumina Coupe Middle East
Holden StatesmanThe Holden Statesman is a luxury automobile built by Holden of Australia. It was originally based on a long-wheelbase version of the Holden Kingswood HQ series. It was cancelled after 1984, replaced by the Holden Calais . In 1989, demand for a full-size l Chevrolet Caprice Middle East
Honda Civic Rover 400 Europe
Isuzu Trooper Holden Jackaroo Australia, New Zealand
also as Opel Monterey Europe
Isuzu MU Opel/Vauxhall/Holden Frontera Europe (as Opel), except UK (as Vauxhall)
Australia (as Holden)
also as Honda Passport North America
Mazda 323 Ford Activa Taiwan
also as Ford Lynx Southeast Asia
Opel Corsa A Buick Sail China
Opel Zafira Subaru Traviq Japan
Peugeot 807 Citroën C8 Europe
also as Fiat Ulysse Europe
also as Lancia Phedra Europe
Renault Kangoo Express Nissan Kubistar Europe
Renault Clio Symbol Nissan Platina Mexico
Renault Trafic Nissan Primastar Europe
also as Opel/Vauxhall Movano Europe (as Opel), except UK (as Vauxhall)
Suzuki Ignis Holden Cruze Australia, New Zealand
also as Chevrolet Cruze Asia
Suzuki Wagon R Opel/Vauxhall Agila Europe




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Topics: Badge Engineering, Current Examples, Past Examples, Models...

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