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Following 8 years of publication under two different editors, the magazine's helm was assumed by John W. Campbell, who took over in 1937. Campbell retitled it Astounding Science-Fiction and brought an unprecedented insistence on placing equal emphasis on both words of "science fiction." No longer satisfied with gadgetry and action alone, Campbell demanded that his writers think out how science and technology might really develop in the future - and, most important, how those changes would affect the lives of human beings.

The new sophistication soon made Astounding the undisputed leader in the field. Campbell later began to think the old title was too "sensational" or "juvenile" to reflect what the magazine was actually doing, so he initially de-emphasized the word "Astounding" by having it printed in narrow script above the bold words "SCIENCE FICTION", and then renamed the magazine Analog in 1960. Over the course of a year the title logo was changed; the large initial "A" stayed the same while the letters "stounding" were faded down and the letters "nalog" faded up on top of them. Bibliographers often abbreviate the magazine as ASF, which can of course stand for either title.

Due to the economics of the magazine publishing industry (i. e. not much money in the budget), Analog frequently prints material from previously unknown authors, and has launched the careers of popular contributors within the genre (e.g. Orson Scott Card's Ender's Game in the 1970s, and early work by Harry Turtledove in the 1980sMillennia: 1st millennium 2nd millennium 3rd millennium Centuries: 19th century 20th century 21st century Decades: 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s 2030s Years: 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 Events and trends.)

1 Editors

• Harry BatesHarry Bates ( 1900- 1981) was an American science fiction editor. Bates began working for William Clayton in the 1920s as the editor of adventure pulp magazines. When Clayton proposed a period adventure magazine, Bates suggested several alternatives that, 1930- 1933Centuries: 19th century 20th century 21st century Decades: 1880s 1890s 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s Years: 1928 1929 1930 1931 1932 1933 1934 1935 1936 1937 1938 See also 1933 in aviation 1933 in film 1933 in literature 1933 in mu
• F. Orlin TremaineOrlin Tremaine was an American science fiction editor. Tremaine became the second editor of Astounding Science Fiction in 1933 following the magazine's purchase by Street and Smith when William Clayton went bankrupt. Tremaine remained editor until 1937, w, 1933Centuries: 19th century 20th century 21st century Decades: 1880s 1890s 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s Years: 1928 1929 1930 1931 1932 1933 1934 1935 1936 1937 1938 See also 1933 in aviation 1933 in film 1933 in literature 1933 in mu- 1937
• John W. Campbell, 1937- 1971
• Ben Bova, 1971- 1978
• Stanley Schmidt, 1978 to present