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The phrase occasionally mutates thematically to "...my five euros", " dollars", etc.
In the 1930s, a group of British newspapers including the Daily Mirror, the Westminster Gazette and the News Chronicle held independent competitions as publicity stunts. The papers hired people to walk around a particular town on a certain day; on that day, the newspaper would print details of the town, the agent's name and likeness, and a particular pass phrase: "You are (name) and I claim my five pounds." (The names of the agents are often given as Mr. Chalky White or Mr. Lobby Ludd.) If a reader who recognised the agent from this description approached him carrying the relevant newspaper and spoke the pass phrase, the agent would hand the reader this amount of cash. Such campaigns were run until the 1960s, frequently in summer in coastal towns. Holidaymakers would be less likely to buy a newspaper, and since claimants for the prize had to have a copy of the newspaper, the newspaper proprietors hoped the prizes would increase circulation.
This competition is used as a plot device in Graham Greene's novel Brighton RockBrighton Rock is a novel by Graham Greene, first published in 1938, that also has been adapted into a film. It is a thriller set in 1930s Brighton. The anti-hero of the novel, Pinkie Brown, is a teenage gangster whose attempts to cover his tracks lead to, where the agent's pseudonym is Colley CibberPoet Laureate, and the head Dunce of Alexander Pope's Dunciad''. Colley Cibber ( June 11, 1671 November 12, 1757) was a British actor-manager, playwright, and Poet Laureate. He was also the chief target, the head Dunce, of Alexander Pope's satirical poem (the name of an 18th-century English writer).